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The breakneck pace of the dot-com ad world intensified in the home-furnishings category with about $65 million in three new assignments awarded last week.
Furniture.com tapped Bartle Bogle Hegarty in New York as its lead agency after considering two or three other undisclosed shops. BBH will kick off a campaign this fall using the bulk of $35 million in new financing recently obtained by Furniture.com, said Kirsten von Hassel, vice president of marketing at the company, based in Framingham, Mass.
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