Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Most ad people believe Cannes is about unleashing creativity. Rita Alberti thinks otherwise.
The Hungarian copywriter and her art director partner Adam Moroncsik are the brains behind "Lion Leash," a line of accessories designed to help prize winners as this year's festival hang on to their awards, no matter how forgetful or harried or drunk they become. (Do people at Cannes drink alcohol? I'll have to look into that.)
"Both of us have attended Young Lions and Eurobest as young creative competitors," Alberti tells Adweek, "and this year, we've decided to do something unique in Cannes."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in