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LOS ANGELES Gold’s Gym International is the final stages of a review for a shop to handle advertising for its franchisees, the client confirmed.
The Venice, Calif.-based client met with three finalists last Tuesday. They are: independent shops Henderson Advertising in Greenville, S.C., which currently works with Gold’s Gym franchisees in South Carolina; Riester-Robb in Venice; and Dentsu’s Colby & Partners in Santa Monica, Calif. Gold’s Gym initially contacted eight agencies nationwide, said Derek Barton, senior vice president of marketing for the client.
Gold’s
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