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Children’s Healthcare of Atlanta has named three finalists in the review for its $5 million account.
WestWayne, Trone Atlanta and Huey/Paprocki, all in Atlanta, will participate in a credentials pitch next week before a 10-member committee of hospital leaders and board members.
Incumbent J. Walter Thompson, which acquired the account when it absorbed sister shop Ogilvy & Mather earlier this year, did not defend.
“All three shops are highly creative,” said Ann West, client director of communications and public relations.
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