3 Dot-Com Brands Top Loyalty Ranks

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NEW YORK Google grabbed the No. 2 spot in an annual brand-loyalty study that is due out this month.

The search engine, which rose from last year’s No. 8 ranking, was runner-up to car-rental company Avis, which earned the top spot for the second consecutive year.

The results are from the Brand Keys Customer Loyalty Index, which is based on twice-yearly phone interviews with 16,000 consumers, who are asked to rate 182 brands in 31 categories.

Two





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