3 Contenders Get 3 Weeks To Prep For Finals Of Cox

The agencies in contention for a creative assignment from Cox Communications here were reduced to three finalists and given a like number of weeks to prepare their presentations.
The finalists are BBDO South and Match, both of Atlanta, and Lewis Advertising in Nashville, Tenn. The latter is an offshoot of an agency headquartered in Mobile, Ala., which also has a Birmingham, Ala., office.
Sources said the three remaining agencies were given three weeks, including last week, to prepare their presentations. Cox is asking for spec work and gave each shop a stipend.
The other shops that presented in the review’s first round included Austin Kelley Advertising, Fitzgerald & Co. and Saatchi & Saatchi, all Atlanta, and Campbell Mithun Esty in Minneapolis. –Jim Osterman