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NEW YORK Three New York agencies are preparing for final presentations in a global review of creative and media duties on the Waterford, Wedgwood and Royal Doulton brands, sources said.
Sources identified the shops as Cossette, Publicis Groupe’s The Kaplan Thaler Group and Interpublic Group’s Gotham.
The final pitches will take place next week at the agencies’ offices, said sources. Alan Krinsky Associates here is managing the process. Krinsky declined to comment and referred calls to the client, which could not immediately be reached.
Kaplan Thaler and Gotham are domestic shops; as such, they’ll likely utilize sibling global networks should they win the business.
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