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NEW YORK ConAgra Foods is reviewing U.S. media duties on its account with three contenders preparing to make final presentations, sources said.
ConAgra spends $150-175 million annually in major measured media, according to Nielsen Monitor-Plus.
The incumbent, WPP Group’s MediaCom, is defending against Aegis Group’s Carat and Interpublic Group’s Initiative, per sources.
The Omaha, Neb.-based client briefed the contenders last week, and final presentations are slated for next month, sources said. A decision also is expected in November.
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