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TD Ameritrade has narrowed the field in its creative review.
Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB; the third has not been revealed to the other contenders, as the agency has business that conflicts with TD Ameritrade, said sources.
The online brokerage spends about $100 million annually on media, according to Nielsen.
Ameritrade competitors include E-Trade, now handled by Ogilvy & Mather; Charles Schwab, which is shared by Crispin Porter + Bogusky and Havas Worldwide; Fidelity, whose lead agency is Arnold; and Scottrade, handled by Hoffman and Partners.
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