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NEW YORK Payless ShoeSource has chosen three finalists for the creative portion of its $60 million ad account, according to Joanne Davis Consulting, which is overseeing the review process.
Publicis Groupe’s Saatchi & Saatchi in New York, Omnicom Group’s Martin/Williams in Minneapolis and independent Chicago shop Cramer-Krasselt will make final presentations in late March. A decision is due in early April.
Not advancing were Omnicom’s BBDO in Chicago, its San Francisco sibling Goodby Silverstein & Partners, and Publicis’ The Kaplan Thaler Group in New York.
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