Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Matt Surman
NEW YORK–Tinkerbell, a girls cosmetics and grooming accessories company, has chosen Burkhardt & Hillman to handle its $3-5 million ad launch following its acquisition by Renaissance Cosmetics.
The shop beat out two Renaissance roster shops, McCabe & Co. and Lotas Minard Patton McIver, both in New York, sources said.
The agency will create consumer ads for the brand, which has not been advertised in years, aimed at mothers and grandmothers. ‘We’ll position Tinkerbell as having play value between mother and child.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in