Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Hormel meats invades the Big Apple on Wednesday with a three-sided billboard running through the month of December in Times Square.
The outdoor ad from Omnicom’s BBDO in Minneapolis spoofs traditional fashion advertising found in New York’s billboard advertising. The three boards depict models in familiar fashion poses, but instead of haute couture or jewelry, they are wearing cooking items such as oven mitts or an apron.
One board shows a stylish woman wearing a belt off which various cooking utensils hang, with the headline, “Cooking is the new black.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in