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NEW YORK Omnicom Group’s OMD has won global media planning and buying chores for Parma, Italy-based Barilla, the pasta and sauce maker, after a review, the client has confirmed.
Estimated annual global ad spending on the account is $275-300 million, according to sources.
WPP Group’s Mediaedge:cia was the incumbent on the account, and the shop defended. Also contending in the review were Aegis Group’s Carat and Publicis Groupe’s Spark, a unit of Starcom MediaVest Group.
The U.S.
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