$250 Mil. Safeway Pitch Enters Semis

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BOSTON Safeway today named a half-dozen semifinalists in the review for its $250 million North American broadcast and promotions account.

Agencies that will make capabilities presentations next month are: Interpublic Group’s Campbell-Ewald in Warren, Mich., and McCann Erickson in New York; Omnicom Group’s DDB in Chicago and Goodby, Silverstein & Partners in San Francisco; Havas’ Euro RSCG in New York; and WPP Group’s Young & Rubicam in New York, per Pile and Co., the consulting firm here that is overseeing the review.

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