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NEW YORK Having won the standards war against HD-DVD, Blu-ray, a competing format backed by Sony, will now fight for economically squeezed consumers’ attention with a $25 million campaign themed “Tru Blu.”
TV ads feature clips from films like Hancock, Pineapple Express, The Dark Knight, Hellboy II: The Golden Army, Wall-E and others, to illustrate the wide array of titles available thanks to cooperation from Lionsgate, Sony Pictures, Twentieth Century-Fox, Universal Studios, Walt Disney Studios and Warner Bros.,
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