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NEW YORK 24/7 Real Media today introduced Insight SE, a tool that evaluates the performance of paid and unpaid search engine campaigns by measuring total marketing costs against cumulative sales to determine return on investment.
The New York-based interactive marketing and technology company said the offering would provide an unbiased, third-party analysis of a company’s campaigns across multiple search engines. The type of information available to a marketer includes: which keywords provide the highest amount of sales and best ROI; which search engines are most effective for a particular campaign; which search engines provide the highest volume and quality of traffic; and where prospects drop out of the sales process.
Insight
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