24 Hours in Advertising: Wednesday, May 6, 2015

Diddy makes a risqué ad, and Audi sort of makes fun of female drivers


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The uncertain future of 3-D body scanners   
In the future, brands could theoretically use 3-D body scanners to print the perfect pair of jeans for shoppers, but some consumers don't seem thrilled with the idea. (Adweek)

Waffle House backtracks with questionable Tweet
In celebration of Cinco De Mayo, Waffle House posted a questionable tweet that immediately received backlash. The chain removed the tweet and replaced it with a nonoffensive one.(Adweek)

Dog follows shoppers in hopes of getting adopted
OgilvyOne created a clever campaign for Battersea Dogs and Cats Home, in which a dog followed shoppers around on billboards in hopes of getting adopted. (Adweek)

Audi jokes about women drivers
A tricky Twitter campaign from Audi Ireland used the stereotype that women are bad drivers to show the success of women in fields like science and technology. (Adweek)

Google searches go mobile
Google officially announced that more people are turning away from their desktops and using smartphones and tablets to conduct their Google searches. (Adweek)

Diddy's super NSFW new campaign
To launch his new fragrance, Diddy created this new spot with girlfriend Cassie Ventura. He swears it has nothing to do with sex, though. (Adweek)

Nielsen pulls its Twitter campaign
Television and digital data company Nielsen pulled its Promoted Tweets on Twitter after discovering that the ads were running alongside adult, pornographic content. (Adweek)


Around the Web:

Panera plans a healthier menu
Panera Bread announced it would drop a long list of artificial ingredients from its menus by the end of 2016. (The New York Times)

Macy's plans four discount stores in NYC 
This fall Macy's will open four test locations of its discount store, Macy's Backstage, in New York. (Washington Post)

Nike misses out on Stephen Curry
Two years ago, Nike passed on an endorsement deal with the 2015 NBA MVP, allowing Under Armour to snatch him up. (ESPN)

Disney reports revenue increase
Walt Disney Co. reported a 7 percent increase in revenue in the first quarter, thanks to an increase in ticket sales for Disney parks and cable network success. (The Wall Street Journal)

Netflix wants to stop AT&T, DirecTV merger
Netflix has asked the Federal Communications Commission to put a stop to the potential AT&T and DirecTV merger. (Reuters)


Industry Shake-Ups: 

Scotts Miracle-Gro shifts media account 
Scotts Miracle-Gro placed Mediahub in charge of its media account, after several years with MEC. (Adweek)

Citi asks for roster shops only
Citi launched a review of its global media account but will only be inviting roster shops to participate in the review. (Adweek)