24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Brands spread messages of love in 2015
This seems to be the year of love, as brands including Dove and McDonald's create campaigns focused on the idea of spreading good vibes. (Adweek)

Why everyone suddenly wants a Canada Goose coat
The $600 Canada Goose coat has become more of a hot commodity, especially after Kate Upton donned one on the cover of Sport's Illustrated's 2013 Swimsuit Issue. (Adweek)

This Ad Council PSA will give you the chills
For the "Love Has No Labels" campaign, the Ad Council and R/GA put together a three-minute PSA that delivers a powerful message about personal biases and diversity. (Adweek)

Mentos' refreshing new ad
BBH London's spot for Mentos NOWMints takes a humorous approach to the typical lovey-dovey breath mint ads. (Adweek)

Tinder's new and improved app
Tinder released an updated version of its dating app, which puts a limit on the number of swipes. You can only get more if you pay $9.99, if you're under 28, or $19.99 if you're older. (Adweek)

Always releases 'Like a Girl' sequel
P&G and Always followed up on the viral "Like a Girl" campaign with a new spot focused on young women and girls showing how they've changed the idea of what it means to do something like a girl. (Adweek)


Around the Web:

Battling for a top ad spot with Alibaba
Ad spots on Alibaba's marketplaces Taobao and Tmall can be costly for advertisers looking to bid the highest amount for top ad spots online. (The Wall Street Journal)

4A's questions Nielsen practices
The American Association of Advertising Agencies released a white paper that questions Nielsen for neglecting the paper diary method, which it says is key for local TV markets. (Media Post)

Carrie Underwood could put some pressure on Adidas
Carrie Underwood's exclusive line is coming to Dick's Sporting Goods, and Adidas may lose out in the deal. Dick's will pull some Adidas stock to make room for Underwood's line. (Fortune)

New members for the Marketing Hall of Fame
The American Marketing Association named its 2015 inductees for the Marketing Hall of Fame, which includes Ogilvy & Mather's Shelly Lazarus. (Marketing Hall of Fame)

Robert Downey Jr. for HTC
Actor Robert Downey Jr. not only narrates a new campaign for HTC, but he also wrote the script for the ad, which debuts the One M9 smartphone. (Fast Company)

Michael Roth on Interpublic's acquisition strategy
Interpublic CEO Michael Roth said he only puts aside $150 million to $200 million each year for mergers and acquisitions because it's all he thinks the company needs. (The Wall Street Journal)


Industry Shake-Ups: 

New head of the Americas for BBDO
BBDO named Chris Thomas as the new head of the Americas, after he worked around the world, most recently as the agency's CEO of Asia, the Middle East and Africa. (Adweek)

Doner expands in L.A. with new hires
Doner announced two new executives hires, Zihla Salinas from RAPP and Jason Gaboriau from CP+B, as managing director and ECD, respectively. (Agency Spy)