24 Hours in Advertising: Wednesday, March 11, 2015

Audi dodges killer drones and Valentino shares the catwalk with Zoolander


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Why brands are making their own emoticons
A handful of brands from Ikea to Mentos have created and released their own set of emoticons as a way to get themselves involved in people's day-to-day conversations. (Adweek)

Thrillist launches an in-house agency
Thrillist Media Group just created The CoLab, an in-house agency that will create native content targeted at millennial men. (Adweek)

The rise of branded content
Peter Minnium, head of brand initiatives for the Interactive Advertising Bureau, spoke to Adweek about more publishers creating in-house agencies and online ad viewability. (Adweek)

Dove helps Redbook put real women on its cover
A group of "real women" will be featured on the cover of Redbook's September issue, rather than the traditional celebrity cover shot. (Adweek)

Valentino helps promote Zoolander sequel 
Valentino leant its Paris Fashion Week stage to Ben Stiller and Owen Wilson so the duo could announce that there will in fact be a Zoolander 2. (Adweek)

McDonald's may face some challenges at SXSW
McDonald's will make its first appearance at South by Southwest Interactive as a major sponsor, but the brand may be in for a bit of challenge at such a big event. (Adweek)

Drones attack in new Audi spot
A new spot from Audi takes on an Alfred Hitchcock The Birds feel, but transforms the devilish birds into pesky, killer drones. (Adweek)


Around the Web:

Burger King cuts soda from the kids' menu
Burger King dropped soda from its kids' menu after a number of organizations, including MomsRising.org, pressured the fast-food chain to make a healthier menu for children. (USA Today)

Kohl's comes out on top
Women ranked Kohl's as their favorite department store to buy clothing at, beating out Macy's, Walmart and Target. (Business Insider)

Buffalo Wild Wings leads the way for March Madness
As March Madness kicks off this month, Buffalo Wild Wings hopes to cater to college basketball fans through an online tournament tracker and relevant spots throughout the tournament. (Digiday)

Uber teams up with the UN to support women
UN Women and Uber joined forces, with Uber announcing it plans to have 1 million female drivers worldwide by 2020. (Reuters)

Crest gets $1 million false advertising fine
The Shanghai Administration for Industry and Commerce hit Procter & Gamble's Crest with a $1 million fine claiming that one of the brand's Chinese ads was misleading. (The Drum)

Facebook plans to release some important data
Marketers will soon be able to find out what people have to say about brands, campaigns and a host of other things with a new product from Facebook called Topic Data. (The Wall Street Journal)


Industry Shake-Ups: 

Ogilvy & Mather creates digital director role
Ogilvy promoted James Whatley to digital director, a new role within the agency. (The Drum)