Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Why brands are making their own emoticons
A handful of brands from Ikea to Mentos have created and released their own set of emoticons as a way to get themselves involved in people's day-to-day conversations. (Adweek)
Thrillist launches an in-house agency
Thrillist Media Group just created The CoLab, an in-house agency that will create native content targeted at millennial men. (Adweek)
The rise of branded content
Peter Minnium, head of brand initiatives for the Interactive Advertising Bureau, spoke to Adweek about more publishers creating in-house agencies and online ad viewability. (Adweek)
Dove helps Redbook put real women on its cover
A group of "real women" will be featured on the cover of Redbook's September issue, rather than the traditional celebrity cover shot. (Adweek)
Valentino helps promote Zoolander sequel
Valentino leant its Paris Fashion Week stage...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in