24 Hours in Advertising: Wednesday, June 10, 2015

Target shows its pride, and a tiny shop crafts Nike's new soccer spot


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Food brands find success on Instagram
Instagram has become a huge platform for food brands, and showing personality is the key to a successful post. (Adweek)

Target shows its pride in new spot
A new campaign from Target celebrating Pride Month mixes animation and live shots to show the company's support for the LGBT community. (Adweek)

TV advertising continues to thrive
A study from MarketShare shows why TV is still the go-to medium for advertising. (Adweek)

ESPN's magazine and Marshawn Lynch tackle gaming 
Seattle Seahawks player Marshawn Lynch will be featured on the cover of ESPN's "eSports" issue. Lynch talked about his latest role in Call of Duty: Black Ops III. (Adweek)

2-person shop makes Nike's new soccer spot
Thousands Creative, a two-person shop out of Portland, Ore., is behind a new Nike spot featuring the U.S. women's soccer team. (Adweek)


Around the Web:

Why Disney franchises all of its big hits
Disney CEO Bob Iger turns juggernauts like Frozen into franchises that can live on for years to come. (The Wall Street Journal)

Lululemon sees profits increase
Athletic-wear company Lululemon beat analysts' expectations after creating more fashion-forward lines. (Bloomberg)

HSBC cuts 50,000 jobs
HSBC announced it will cut 50,000 jobs as part of the bank's plan to save $5 billion each year by 2017. (CNN Money)

WPP chairman explains wave of media reviews 
Philip Lader, WPP chairman, said the wave of media reviews from companies including Mondelez and Unilever comes as brands look to bulk up their digital media offerings. (The Wall Street Journal)


Industry Shake-Ups: 

Susan Credle leaves Leo Burnett
Susan Credle will leave Leo Burnett and join FCB as the agency's next global chief creative officer. (Adweek)

New hires at McDonald's
Former Bacardi CMO Silvia Lagnado joined McDonald's as its new evp and global CMO. The fast-food chain also tapped former White House press secretary Robert Gibbs.  (Adweek)