24 Hours in Advertising: Wednesday, July 22, 2015

Yahoo's revenues on the rise, PRNewser names 30 under 30, more

PRNewser named 30 of the most impressive public relations talents in the industry under the age of 30. Plus, Yahoo reported a loss overall, but the company's revenue was up 15 percent for the quarter. 


New on Adweek:

30 amazing PR people under 30
Adweek's PRNewser blog put together a list of 30 PR professionals to watch under the age of 30. Take a look at the impressive talent.  

Yahoo reports revenue increase
Overall, Yahoo reported a loss for the second quarter, but revenue was up 15 percent and revenue from mobile, video, native and social ads was up 60 percent from the previous year.  

Allergan's #ActuallySheCan campaign
Drug company Allergan created the #ActuallySheCan campaign not only to promote its Lo Loestrin Fe birth control pills, but also to create a space for millennial women to talk about health.

Agencies contemplate moving into Iran if sanctions lift 
If some embargoes are lifted in Iran, agency holding companies may make their way into the Middle East. Dentsu Aegis is already there, and WPP and Publicis may eventually follow. 

Creative director creates clever 'combophotos'
Stephen McMennamy of BBDO Atlanta created a handful of photos mashups, taking two photos and combining them into one clever shot. 


Around the Web:

FCC to approve AT&T and DirecTV deal
Federal Communication Commission chairman Tom Wheeler encouraged the FCC to give the go-ahead for the $48.5 billion AT&T, DirecTV merger. (Reuters) 

Apple stock takes a hit
Apple reported earnings Tuesday and the company's stock dropped 8 percent after announcing it sold fewer iPhones than expected. (CNN Money) 

McDonald's might try all-day breakfast
This October McDonald's could start serving breakfast all day nationwide, after the company began testing the idea earlier in the year. (The Wall Street Journal) 

Companies complain about Google's dominance in EU
A handful of Google's ad tech rivals in the European Union, including AppNecus and Microsoft, are asking for an investigation into Google's dominance of the space. (Business Insider)  

ESPN's talent drain
In the past two months, ESPN has lost three big talents, most recently Colin Cowherd, just as the company is investing huge sums of money to get rights for the NFL and college football playoffs. (The New York Times) 


Industry Shake-ups:

Women gain power at Havas Worldwide Chicago
Women now hold half of the top jobs at Havas Worldwide Chicago, with its recent promotion of Tatia Torrey to chief client officer. (Adweek) 

BFG 9000 scores Scotts Miracle-Gro
Scotts Miracle-Gro selected Barton F. Graf 9000 as its new creative agency of record. (Agency Spy)