24 Hours in Advertising: Wednesday, July 15, 2015

Nick Offerman wants healthy school lunches, Vice partners with Verizon, more

Nick Offerman stars in a parody ad for Funny or Die, aimed at encouraging Congress to make school lunches healthier. Plus Vice announced it will team up with Verizon, creating original video content for Verizon's new mobile video service. 


New on Adweek:

Vice partners with Verizon's mobile video service
Publisher Vice will team up with Verizon for its mobile video service, which will launch later in the year. Vice's videos will cover topics including travel, tech and food. 

Nude baristas serve up coffee for Nestlé
An all-digital campaign for Nestlé's Coffee-Mate Natural Bliss from 360i features baristas that are essentially naked but covered in body paint serving coffee in a New York City pop-up shop.  

Nick Offerman stands up for school lunches
A Funny or Die parody starring Nick Offerman aims to point out how ridiculously unhealthy school lunches are. The spot hopes to convince Congress to reauthorize the Healthy, Hunger-Free Kids Act of 2010.

Pimm's won Wimbledon without being a sponsor
According to Amobee Brand Intelligence, Pimm's was the No. 1 brand associated with Wimbledon in digital this year, and it wasn't even an official sponsor. 

Brands say hi to Pluto
NASA showed the world a photo of Pluto and brands from Disney to Denny's got in on the action, adding to the conversation on Twitter. 


Around the Web:

What to know about Amazon and Walmart's sales
Amazon and Walmart go head-to-head today, as both hold massive Black Friday-type sales. Here are ten things you need to know about the sales as they kick off. (CNN Money) 

Facebook and Twitter build trust as news sources
The Pew Research Center announced both Facebook and Twitter are becoming more trusted news sources as it found that existing users continue to find stories to read on those platforms. (The Verge) 

Disney unveils plans for new Shanghai park
Walt Disney Co. revealed some of its plans for its upcoming $5.5 billion park in Shanghai. The new park will include six themed areas, jet packs, rafting and more. (Bloomberg) 

Fiat says it won't make another offer to GM
Fait Chrysler CEO Sergio Marchionne said he has no plans to reach out to General Motors with another offer to merge. (Reuters) 

Why American Eagle is beating Victoria's Secret
Looking at recent ad campaigns from Aerie, American Eagle's lingerie brand, it's easy to see why the brand is beating Victoria's Secret. The models are real and the photos untouched. (Business Insider) 


Industry Shake-ups:

JWT chairman helps Rhode Island tourism
JWT chairman Bob Jeffrey will leave his role in March 2016, but before he goes he's tackling a few smaller projects including helping Rhode Island tourism find a new agency. (Adweek)

American Airlines launches global review
After working with the same agency since 1981, American Airlines launched a global review for its creative and media accounts. (Adweek)