24 Hours in Advertising: Wednesday, Feb. 4, 2015

Pampers gets emotional, Legos retell Super Bowl spots, and Twitter ads come to Flipboard


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Twitter expands its ad business
Promoted tweets will start to show up outside of the Twitter app, within the company's partner sites including Flipboard and Yahoo Japan. (Adweek)

How a regional ad gets national attention
One of the regional all-stars from this year's Super Bowl comes from Georgia lawyer Jamie Casino, who shared his ad strategy with Adweek. (Adweek)

Pampers' new ad might just make you cry
An emotional new spot from Pampers shows  some of the ups and downs mothers, especially first-time mothers, experience with their newborns. (Adweek)

Advertisers ignored social media opportunities during the Big Game
A Salesforce exec explained how many Super Bowl advertisers did not use their pricey air time to include a call to action or any sort of social media engagement. (Adweek)

The Super Bowl ads, as told by Legos
A British animation studio, A+C Studios, retold some of the best Super Bowl spots using only Legos and spent just 36 hours doing it. (Adweek)

Jack Black joins Google Play
In a cleverly illustrated spot narrated by Jack Black, part of a Google Play series called "California Inspires Me," the actor shares what inspires him about Southern California. (Adweek)


Around the Web:

Google search continues to slip in the U.S.
Yahoo and Web browser Firefox continued to gain ground on Google search in January, which slipped below 75 percent of the overall search market. (USA Today)

Staples and Office Depot press ahead with merger discussions
Staples Inc. and Office Depot Inc. have entered into merger negotiations after a Starboard Value LP investor floated the idea in January. (Reuters)

iHeart Media creates its own branded content center
iHeart Media announced plans to launch iHeartMedia Soundboard, a branded entertainment studio that will give brands a chance to create different types of sponsored content. (The Wall Street Journal)

MillerCoors responds to Budweiser's Super Bowl spot
One of Budweiser's Super Bowl ads poked fun at micro breweries and their flavored products, but MillerCoors stood up for all beers, saying they each deserve some love and attention. (Twitter / MillerCoors)

Watch the new McDonald's payment method in action
The McDonald's Super Bowl ad revealed the fast-food chain would give some customers a chance to "Pay With Lovin'" instead of money, and here are just some of those awkward interactions. (Business Insider)

Amazon may buy up some RadioShack stores
Recent reports suggested Sprint may buy about 50 percent of RadioShack stores, but as it turns out, Amazon may also look into buying some of the locations. (Bloomberg)

Lands' End hires new chief executive
Federica Marchionni joins Lands' End from Dolce & Gabbana where she held the position of president for three years. (The New York Times)

Coke sells its milk for a steep price
Coca-Cola finally launched its own line of milk, Fairlife, in some U.S. supermarkets, but the product will be nearly two times the cost of regular milk. (The Guardian)


Industry Shake-Ups:

KFC leaves FCB
After a decade of working with FCB, KFC parted ways with the agency and handed its creative account over to Wieden + Kennedy. (Adweek)

Silver + Partners closes its doors
Eric Silver decided to close Silver + Partners after the agency recently lost its biggest client, CarMax, and will join McCann Erickson as North America chief creative officer. (Adweek)

Doner joins Highmark BCBS
Health provider Highmark Blue Cross Blue Shield announced MDC Partners agency Doner would take over as the organization's lead creative team. (Agency Spy)

Travelers gets a new lead creative agency
Travelers hired TBWA\Chiat\Day's New York office to take over creative work for the company, succeeding Fallon. (Adweek)