24 Hours in Advertising: Wednesday, Feb. 25, 2015

Hello Flo returns with new moms in mind and Reebok jumps back in the game


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Hello Flo returns with new moms in mind
After two huge viral videos, Hello Flo returns with a new musical spot called "Postpartum: The Musical" and a new product aimed at new mothers. (Adweek)

Reebok gets back in the game
Over the past few years, Reebok has lost ground in the athletic shoe department, but the new "Be More Human" campaign targeting hardcore fitness buffs could give the brand a boost. (Adweek)

Cadillac test drives a new look
Uwe Ellinghaus, Cadillac's CMO, shared his thoughts on rebranding Cadillac after the company relocated its Detroit headquarter to New York's SoHo. (Adweek)

Cottonelle says its OK to go commando
A new campaign from Cottonelle suggests the product works so well, and cleans so nicely, that there's really no need to wear underwear anymore. (Adweek)

Snickers' awesome outdoor campaign
To go along with its Brady Bunch Super Bowl spot starring Danny Trejo as Marcia Brady, Snickers slowly transformed an image of Marcia, and captured it all on video. (Adweek)

Vanessa Bayer and Hyundai joke about native ads
Saturday Night Live star Vanessa Bayer plays a hilarious media coach for musicians in the Web series Sound Advice, which is sponsored by Hyundai. (Adweek) 

Brands that saw results from the Oscars
These advertisers, including Dove and Samsung, saw the biggest brand lift on social media from the Oscars on Sunday. (Adweek)


Around the Web: 

Chico's and Ann Taylor look for buyers
Both Chico's and Ann Taylor announced they're in the market for buyers as sales continue to slump, but the brands may need a youthful makeover before that happens. (Bloomberg)

The Wall Street Journal partners with will.i.am
A campaign for The Wall Street Journal shows busy celebrities, including will.i.am, insisting that they always make time to read the Journal no matter how busy they are. (Agency Spy)

Spike Lee advises on video ads
Film director Spike Lee joined Complex Media to assist the company as a video ad advisor for online video ads and branded content. (The Wall Street Journal)

Facebook's 2 million advertisers get a new app
Facebook just announced it has 2 million active advertisers (mostly small- and medium-sized businesses) and launched an app to help those advertisers monitor their ads. (Reuters)

Sony names Pascal's successor
Thomas Rothman will succeed Amy Pascal as Sony Pictures' chairman after Pascal was reportedly forced out earlier this year. (The New York Times)

Soccer sponsorships bring in huge amounts in Europe
Brands paid a staggering $778 million in the past year to get their logos plastered on jerseys for teams in the top six European leagues, up 24 percent from the previous year. (Bloomberg)

American Apparel fires creative director 
Iris Alonzo, creative director for American Apparel, was reportedly fired for the second time and hired two new executives, Thoryn Stephens and Cynthia Erland. (The Drum)


Industry Shake-Ups: 

Mcgarrybowen drops itself from Sears review
Rather than participate in the upcoming review for Sears, mcgarrybowen instead resigned the account, although it has not yet been confirmed by the agency. (Agency Spy)

Living Proof hires Anne Marie-Kline
Anne Marie-Kline, former DigitasLBi svp and lead of social content capability, joined Living Proof in the newly created vp of global marketing role. (Media Post)