24 Hours in Advertising: Wednesday, Feb. 25, 2015

Hello Flo returns with new moms in mind and Reebok jumps back in the game

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Hello Flo returns with new moms in mind
After two huge viral videos, Hello Flo returns with a new musical spot called "Postpartum: The Musical" and a new product aimed at new mothers. (Adweek)

Reebok gets back in the game
Over the past few years, Reebok has lost ground in the athletic shoe department, but the new "Be More Human" campaign targeting hardcore fitness buffs could give the brand a boost. (Adweek)

Cadillac test drives a new look
Uwe Ellinghaus, Cadillac's CMO, shared his thoughts on rebranding Cadillac after the company relocated its Detroit headquarter to New York's SoHo.

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