24 Hours in Advertising: Wednesday, Dec. 31, 2014

AdFreak's hottest stories, a Super Bowl ad news tracker, and why your Twitter follower list might be wrong


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The top AdFreak stories from 2014
This year, readers loved watching and reading about the world's hardest job, North Face's disappearing floors and a follow-up Hello Flo ad. (Adweek) 

Countdown to the Super Bowl
Check out Adweek's 2015 Super Bowl trackers for all the latest updates on which brands are running spots during this year's game, plus other news. (Adweek) 

Reddit posts that took over the Web this year
Reddit, which raised $50 million this past year, pulled in 175 million monthly visitors in 2014. These 12 posts garnered the most net "upvotes." (Adweek) 


Around the Web:

Lists of followers on Twitter mislead users
William Shatner was one of the first to point out that Twitter has added certain brands and verified accounts to some user's following lists, even if the brand is not following that account. (Marketing Land) 

Uber and Lyft join forces with MADD
The two taxi services will join Mother's Against Drunk Driving on New Year's Eve and will give the organization $1 for every dollar spent on rides that night. (The Drum) 

UPS and FedEx avoid shipping disasters this year
Both shipping companies said they delivered approximately 98 percent of packages by Christmas Eve this year compared to FedEx's 90 percent and UPS's 83 percent last year. (The Wall Street Journal)

Amazon says it scored big this holiday season
Amazon said its AmazonPrime service added 10 million customers during this holiday season. (Media Post) 

Xiaomi raises $1.1 billion 
The Chinese smartphone company's CEO announced the company raised $1.1 billion in its most recent round of fundraising, bringing the manufacturer's total valuation up to $45 billion. (The New York Times) 

The next big online ad trends
Venture Beat pulled together seven of the biggest trends to keep an eye on in online advertising next year, including consolidation in the ad tech sector and programmatic content targeting. (Venture Beat) 

Under Armour signs a new brand ambassador
Tennis star Andy Murray was named the newest brand ambassador for Under Armour in a deal worth about $23 million. (The Drum)


Industry Shake-Ups:

HackerAgency has a new CCO
The IPG-Owned HackerAgency named Haydn Sweterlitsch as its first global chief creative officer. (Agency Spy)