24 Hours in Advertising: Wednesday, Dec. 10, 2014

Bot fraud rises, Gwen Stefani surprises fans, and Abercrombie CEO resigns


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

French Toast Crunch sparks cereal nostalgia
Once news broke that General Mills rereleased French Toast Crunch, cereal lovers filled Twitter with other brands they'd like to bring back, from Oreo O's to Waffle Crisp. (Adweek)

Bot traffic threatens online ads
A report from the Association of National Advertisers and White Ops predicts fraudulent traffic could waste $6.3 billion in ad dollars next year. (Adweek)

MasterCard teams up with Gwen Stefani
Stefani stars in a new MasterCard spot for the "Priceless Surprises" campaign, which surprises cardholders who use Apple Pay with gifts like handbags and concert tickets. (Adweek)

GoDaddy gets cute and cuddly for the Super Bowl
This year, the brand's CMO says GoDaddy will move away from shocking, slightly scandalous ads and use a 9-week-old golden retriever instead. (Adweek)

Abercrombie CEO is out 
CEO Michael Jeffries announced he would step down immediately, as the retail chain has continued to report disappointing sales numbers. (Adweek)


Around the Web:

ESPN moves into programmatic
In upcoming weeks, ESPN will try selling ad space for some of its shows in real time, or programmatically. (The Wall Street Journal)

The secret of plus-size models in fashion ads
A number of plus-size models are speaking out about fat pads, or extra padding they're forced to bring to photo shoots so they can fit into larger clothes. (Refinery29)

China looks to stop tobacco advertising
The country with more than 300 million smokers may be working toward a ban on smoking in public places and a ban on smoking advertisements. (The Wall Street Journal)

The problem with AdBlock
Two French publishers are considering suing AdBlock Plus, an increasingly popular browser extension that lets users block ads online. (Quartz)

Publicis extends deadline for Sapient deal
Publicis Groupe announced it will extend the deadline on its tender offer to buy up shares of Sapient for $25 a piece until 11:59 p.m. Dec. 23. (GlobeNewswire)

Delta splits the cabin five ways
Delta planes will soon be split into three economy cabins and two first-class-style cabins. The sections will be branded based on the services offered in each. (Businessweek)

McDonald's switches up the ordering process
The fast-food chain has a plan to boost sales and stock prices through Create Your Taste where customers place orders on tablets to create their own meals. (USA Today)

Twitter expands ad targeting
The Tailored Audience feature, which essentially allows for ad targeting within Twitter, will now be able to use app data. (Tech Crunch)

EBay U.K. will test a programmatic-only strategy
For one week in 2015, eBay said it will trade all ad space using programmatic technology with brands such as mobile provider O2. (The Drum)

Yahoo finally gets into app-installs
Now advertisers will be able to run app-install ads through Yahoo's mobile and native ad marketplace Gemini, on the heels of Facebook, Twitter and Google. (Ad Exchanger)


Industry Shake-Ups:

CP+B appoints new chief strategy officer
Jason De Turris, former evp, executive planning director, CP+B, was appointed chief strategy officer and will be based in Hong Kong. (Agency Spy)

Zimmerman Advertising wins Michaels
Omnicom was named the new lead creative agency for Michaels, which has a marketing budget of roughly $180 million. (Media Post)