24 Hours in Advertising: Wednesday, April 8, 2015

Wheaties embraces an older crowd, and Honda makes a never-ending spot


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Step inside Havas' New York office
Take a video tour of Havas' New York office, one of its 22 "villages" across the world. (Adweek)

Older women make a fashionable comeback
Brands from Céline to Kate Spade have recruited older women to be the faces of their brands. Celebs from Helen Mirren to Joni Mitchell have all booked major campaigns recently. (Adweek)

Honda makes an ad that never ends
Honda and mcgarrybowen London got together to create another optical illusion type ad for the 2015 CR-V. The spot shows a Honda driving on a never-ending loop. (Adweek)

March Madness battle of brands winners
AT&T and Nationwide faced off in this year's brand battle during March Madness, the NCAA Tournament. (Adweek)

Wheaties throwback commercials
A new campaign from Wheaties embraces its identity as a cereal for an older crowd with a set of new black-and-white spots using video of bowling star Andy Varipapa from 1948. (Adweek)

Dear Kate asks women about their first time
Underwear brand Dear Kate hopes its new campaign gets women talking about the first time they got their periods and helps young girls realize it's nothing to be ashamed of. (Adweek)


Around the Web:

Dove encourages women 'Choose Beautiful'
A new campaign from Dove shows how women react when given the choice to walk through a door labeled "beautiful" or one labeled "average." (Mashable)

YouTube's Kids app draws some negative attention
An advocacy group told the Federal Trade Commission that the YouTube Kids app has been feeding deceptive advertisements to young app users. (The Wall Street Journal)

Viacom announces some restructuring 
Viacom announced big restructuring plans, which will include job cuts. The company said it will save $350 million annually as a result. (Reuters)

HBO Now makes its debut
HBO's standalone streaming service HBO Now officially launched for Apple TV, iPhones and iPads. (Tech Crunch)

New Lane Bryant campaign takes on Victoria's Secret
The #ImNoAngel campaign from Lane Bryant takes some direct shots at Victoria's Secret and its signature angel models, and promotes all body types. (Bloomberg)

NBC Nightly News sees ratings drop
ABC's World News Tonight topped NBC's Nightly News, currently anchored by Lester Holt, for the first time in five and a half years. (The New York Times)


Industry Shake-Ups: 

Converse picks a new agency 
After a review, Converse selected PHD as its new agency for planning and buying media in North America. (Adweek)

One Club names a new CEO
The One Club named Kevin Swanepoel as its new CEO. Swanepoel takes over for Mary Warlick, who has held the role since 2006. (Adweek)

Norwegian Cruise Line launches a review
Norwegian Cruise Line launched a review of its creative and media business, which is currently held by The Martin Agency. (Adweek)