24 Hours in Advertising: Tuesday, May 5, 2015

Oreo celebrates all newborn babies, and brands tweet for Star Wars Day


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek: 

Couple quits agency jobs to travel the world
Chanel Cartell and Stevo Dirnberger quit their ad agency jobs to spend a year traveling the world to find some creative inspiration, before returning home and getting back to work. (Adweek)  

Oreo welcomes royal baby and all other babies 
Oreo celebrated the exciting news of a new royal baby by not only welcoming Princess Charlotte Elizabeth Diana but also welcoming all of the other babies born into the world. (Adweek)

Brands celebrate Star Wars Day
In honor of Star Wars Day, May 4 for those who are not familiar, brands tweeted their best Star Wars jokes and references. (Adweek)

Johnsonville gets quirky in new campaign
Droga5 made four quirky spots for a new Johnsonville campaign, all celebrating how the product can bring families together, sometimes in the strangest ways. (Adweek)

Huggies 3-D prints an ultrasound
A short film from Huggies Brazil and agency Mood shows a blind woman receiving a 3-D printed version of her ultrasound. (Adweek)

United Nations launches 'World's Largest Advertising Campaign'
Last week, at the second Media for Social Impact Summit, attendees discussed how to use advertising to tackle major world issues, including ending hunger and poverty. (Adweek)


Around the Web:

McDonald's will deliver in New York
Among many other McDonald's plans to turn the brand around, the company announced a new partnership with Postmates, which will bring McDonald's delivery to New York. (Venture Beat)

Comcast sees higher Internet subscription numbers
Comcast announced on its earnings call that more people are subscribing to online streaming services than to traditional video services. (The New York Times)

Meerkat bonds with Facebook
With Twitter launching its own livestreaming service, Periscope, rival Meerkat turned to Facebook. (Fast Company)

CP+B and Kraft get creative to celebrate Star Wars
In celebration of Star Wars Day CP+B and Kraft, with a new line of Star Wars Shapes Mac + Cheese out, recreated a popular Star Wars tune using the signature blue boxes. (Agency Spy)

Twitter says it shut down illegal Periscopes 
Twitter noted that it worked quickly to take down dozens of illegal streamings of the Floyd Mayweather-Manny Pacquiao fight from over the weekend recorded using Periscope. (Bloomberg)


Industry Shake-Ups: 

GSD&M and LatinWorks form a new agency
Together GSD&M and LatinWorks launched a new multicultural agency called Sibling, which will target Hispanic millennials. (The Drum)