24 Hours in Advertising: Tuesday, March 10, 2015

Toyota tests meteorologists and Microsoft encourages girls to love science


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

An agency gets naked for launch 
The members of Viceroy Creative, which just rebranded itself as a full-service agency, stripped down for a photo shoot and then shared what it was like on set. (Adweek)

Microsoft wants girls to pursue science
Microsoft celebrated International Women's Day with a message to young girls interested in science and technology, encouraging them to pursue their interests as they get older. (Adweek)

Trojan brings sex education to your phone
A new mobile app from Trojan is reminiscent of Cards Against Humanity, but also provides users with some sexual health statistics and facts. (Adweek)

Women disappear form ads for International Women's Day
The Clinton Foundation and Droga5 chose to celebrate International Women's Day by removing famous women from posters, magazine covers and billboards all over New York City. (Adweek)

Toyota puts meteorologists to the test
A new campaign for the Toyota AYGO puts three meteorologists to the test while showing off the car's interior and sun roof. (Adweek)

Things we learned from the Apple Watch event
While Apple shelled out some exciting new details on the Apple Watch, the company also shared cool stats on iPhone sales and Apple Pay and debuted a new MacBook Pro. (Adweek)

Apple Watch TV spot borrows from past ads
The new commercial for the Apple Watch looks a lot like older Apple ads, featuring the product against a white background and highlighting key features. (Adweek)


Around the Web:

A look at live-streaming video app Meerkat
Meerkat, a new live-streaming video app, has recently captured the world's attention, especially on Twitter, and brands and publishers are taking notice. (Digiday)

UPS creates a new slogan for latest campaign
UPS is adopting the slogan "United Problem Solvers" for its new global campaign, which aims to show that UPS does more than just deliver packages. (The Wall Street Journal)

WPP posts record annual profits, but stays on its toes
WPP reported a record annual profit of 1.5 billion pounds, about $2.3 billion, but also noted it will remain cautious of political and economic events that could impact the agency's bottom line. (Business Insider)

American Express is cool with that SNL spoof
Saturday Night Live and Thor actor Chris Hemsworth created a hilarious sketch mocking recent American Express ads, but the brand took to Twitter to show it was cool with the spoof. (Twitter)

Twitter helps predict TV show engagement
A new study revealed that Twitter is just as accurate at predicting engagement rates and how people feel about a television show as some of the data collected by Nielsen. (The New York Times)


Industry Shake-Ups: 

Lori Senecal joins CP+B
Lori Senecal, president and CEO of MDC Partners Network, added another role to her ongoing list of responsibilities: global CEO of Crispin Porter + Bogusky. (Adweek)

Jeep parts ways with Global Hue
Fiat Chrysler Automobiles confirmed that the agency Global Hue is no longer working with Jeep. (Agency Spy)

DDB London ecd leaves after 25 years
Jeremy Craigen, executive creative director for DDB London, announced he will leave the agency after 25 years. (Agency Spy)