24 Hours in Advertising: Tuesday, July 28, 2015

Burger King's new look, stroller ad raises eyebrows, and more

Burger King has updated its packaging to keep its brand more uniform across the globe. Plus, some people are not happy with a recent ad campaign from stroller company Bugaboo, which shows an ultra-skinny Dutch model pushing a stroller while jogging in a bikini. 


New on Adweek:

Why Burger King updated its packaging
As part of Burger King's new branding strategy, the company updated its packaging to make it more uniform across the globe. 

Moms up in arms over Bugaboo ad
A new ad from stroller company Bugaboo features a Dutch model pushing a stroller while running in a skimpy bathing suit. Plenty of women and moms have issues with the image. 

Fox Sports guarantees views
A new initiative from Fox Sports called Fox Sports Engage will distribute branded content across Facebook, Twitter and other social platforms, and will guarantee a certain number of views.

BuzzFeed and iHeartRadio come to Snapchat
Snapchat replaced Yahoo and Warner Music on its Snapchat Discover channel with BuzzFeed and iHeartRadio. 

Billboards built to blend in
Artist Brian Kane created the "Healing Tool" project, which blends two digital billboards in Massachusetts into their surroundings, to make it look like they aren't really even there. 


Around the Web:

P&G CEO to step down
A.G. Lafley will step down as P&G's chief executive with David Taylor announced as his successor. (Reuters)

ESPN will be offered a la carte (someday)
Disney CEO Bob Iger said sometime in the future consumers will be able to purchase ESPN without having cable, but not anytime soon. (The Verge) 

Digital publishers turn down ad tech
A handful of digital publishers typically targeted at younger readers, such as Refinery29 and Vox Media, stand by their unwillingness to work with ad tech companies. (The Wall Street Journal) 

Inside the world of podcast advertising
As podcasts continue to gain momentum, the journalists responsible for the podcasts are navigating how to monetize their work through ads and sponsors. (The New York Times) 

Google+ no longer needed for YouTube
Google ended its requirement of Google+ logins for YouTube, with a company exec saying it made some questionable decisions when creating Google+. (USA Today)


Industry Shake-ups: 

Layoffs at Rosetta
Publicis Groupe combined Razorfish and Rosetta last fall, and as part of the restructuring process layoffs will hit the Rosetta North America offices. (AgencySpy)