24 Hours in Advertising: Tuesday, Jan. 6, 2015

Taco Bell likes 'leaked' ad, McDonald's shares the love, and advertisers preview Apple Watch


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Taco Bell is impressed by fake ad
A group of freelance directors, The Merkin Bros., created their own "leaked" spot for Taco Bell that the fast food chain actually appreciated. (Adweek)

TubroTax gets back in the game
TurboTax will return to the Super Bowl after its debut last year, running a 60-second ad from Wieden + Kennedy. (Adweek)

Marketers should pay attention to women gamers 
It turns out women are big video game buffs, with women over age 25 becoming the fastest-growing group to watch video-game-themed clips on YouTube. (Adweek)

McDonald's spreads the love in a new ad
A new spot from McDonald's called "Archenemies" brings some of the most well-known enemies, such as Batman and the Joker, together to spread some lovin'. (Adweek)


Around the Web:

Advertisers get a peek at the Apple Watch
TapSense announced it would reveal an ad-buying server, designed for the Apple Watch, at this week's Consumer Electronics Show, giving advertisers a look at how ads will appear on the device. (Reuters)

McDonald's simplifies design on take-out bags
The newly designed take-out bags for McDonald's are different from the previous ones, with a simple, illustrated burger on one side and the "I'm lovin' it" slogan and a solo golden "M" on the other. (Business Insider)

Havas and Universal Music partner up
Universal Music and Havas have formed the Global Music Data Alliance, a group that will use data from both companies to create better marketing and advertising strategies to target music fans. (Media Post)

Sony's PlayStation 4 faces competition
Nintendo's Wii U game console and Microsoft's Xbox One saw substantial sales growth at the end of the year, especially as Microsoft cut the starting price of the Xbox One during the shopping season. (The New York Times) 

College football playoffs draw huge audience
This year's Rose Bowl and Sugar Bowl playoff games, which aired New Year's Day on ESPN, drew the largest cable TV audience ever. (The Washington Post)

Snapchat users aren't bothered by ads
Out of 600 surveyed Snapchat users, 60 percent said they didn't mind seeing Snapchat's "Our Stories," and 44 percent enjoyed "Brand Stories" ads within the app. (Mashable)

Dish launches streaming service
Dish Network announced it will launch its own online streaming service called Sling TV, which will include channels such as ESPN, CNN and TNT for $20 a month. (The Verge)

Doritos has 10 potential Super Bowl spots
Doritos narrowed its fan-made Super Bowl ads down to 10 finalists and, with the help of viewers and fans, will select two spots to run during the game. (The Drum)

Forbes runs an ad on its cover
The most recent issue of Forbes includes two covers, with the first promoting the magazine's "30 under 30" list, while the second includes an advertisement paid for by AT&T. (The Wall Street Journal)


Industry Shake-Ups: 

TBWA gets a new chief
Rob Schwartz, formerly TBWA's global creative president, is now CEO of the agency's New York office. (Adweek)