24 Hours in Advertising: Tuesday, Jan. 20, 2015

Seahawks apologize on Twitter, Lilly Pulitzer at a crossroads, and Lindsay Lohan joins Esurance


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Lilly Pulitzer's bold move to Target
Many fans of the iconic Lilly Pulitzer clothing line were outraged when news broke that Target would carry a line from such a highly regarded brand, but the move could be a huge success. (Adweek) 

Mad Dogs & Englishmen reopens on the West Coast
After closing its New York doors in 2005, the boutique agency is reopening with a brand new office in Oakland headed by creative duo Jon Soto and Nick Cohen. (Adweek)

L'Oréal searches for its next star
L'Oréal Paris just kicked off a global contest in search of a new makeup designer who would be awarded a one-year contract with the company to create products as well as online tutorials. (Adweek) 

How brands marked MLK Jr. Day
Many brands, from Cheesecake Factory to White Castle, decided to celebrate Dr. Martin Luther King Jr. with photos, inspiring MLK quotes and messages of thanks. (Adweek)

Seattle Seahawks Twitter fail
The Super Bowl contender tried to liken its own struggle to that of civil rights leader Martin Luther King Jr., for which it later apologized. (Adweek)


Around the Web:

Esurance's new spokeswoman is … Lindsay Lohan?
Lindsay Lohan's next big role will be in TV commercials for car insurance company Esurance, which could be interesting considering her past driving troubles with crashes and DUIs. (Jezebel)

Samsung is not buying BlackBerry
Samsung's co-CEO J.K. Shin came out and said that his company has no intention of buying BlackBerry but would like to discuss a partnership with the company. (The Wall Street Journal) 

Google may invest in space with Elon Musk
New reports suggest Google may be looking to invest roughly $10 billion in Elon Musk's startup focused on space exploration, SpaceX. (Venture Beat)

Adidas says haters are going to hate
A new spot from Adidas called #ThereWillBeHaters, starring a few soccer celebs including Luis Suarez, says vocal critics are no excuse to sulk. (USA Today)

Forrester says Pinterest doesn't help marketers
Pinterest might be bolstering its ad business, but a new report from Forrester suggests a lot of marketers can't seem to make Promoted Pins work for them. (Media Post)

Facebook's plan to take TV ad spend
Digiday got its hands on a presentation created by Nielsen for Facebook laying out the decline in TV viewership and the potential success of TV ad dollars being relocated to a channel like Facebook. (Digiday)


Industry Shake-Ups: 

CarMax launches a review
The company reportedly launched an agency review for its media business on Friday. (Media Post)