24 Hours in Advertising: Tuesday, Feb. 3, 2015

The best and worst Super Bowl spots, the Big Game's top brand tweets and Snickers' Super Clio award


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Anheuser-Busch steals the spotlight from other brands
Budweiser and Bud Light ran Super Bowl spots, but Anheuser-Busch also spent some ad dollars challenging other brands on Twitter by buying up keywords against trending companies like Loctite. (Adweek)

Monster's genius post-game tweet
Monster and BBDO New York created a deceptive tweet congratulating Seattle on winning the game. The true message was only revealed when users expanded the tweet. (Adweek)

The five best Super Bowl spots
Always resurfaced its wonderful "Like A Girl" campaign, Liam Neeson stole the show in a spot for Clash of Clans and other top game-day spots. (Adweek)

The five worst Super Bowl spots
Nationwide's "Make Safe Happen" ad about the death of a young boy upset a lot of people, but here are a few other spots that didn't quite shine during the Super Bowl. (Adweek)

Twitter breaks a record during the Big Game
There were more than 28.4 million Super Bowl-related tweets this year, making it the most tweeted-about Big Game, while Facebook raked in 265 million posts. (Adweek)

Brands that won real-time marketing
Take a look at some of the brands that nailed real-time marketing during the Super Bowl, including Cheerios, Loctite and Audi. (Adweek)

Nationwide sticks by its super morbid spot
One Nationwide ad shocked some viewers, but the company stuck by the spot, saying it was meant to raise awareness about preventable childhood deaths. (Adweek)

Snickers wins the first Super Clio
BBDO New York won the first Super Clio for its work on the Snickers Brady Bunch Super Bowl spot starring Danny Trejo and Steve Buscemi. (Adweek)

NBC breaks records this Super Bowl
This year, NBC drew 114.4 million viewers during its airing of the Super Bowl and scored a rating of 47.5, beating last year's 46.7. (Adweek)


Around the Web:

The most popular ads, according to TiVo
Each year, TiVo ranks the spots with the highest engagement for its Annual Super Bowl Commercial Report. Budweiser's puppy and No More's domestic violence PSA topped this year's list. (Fast Company)

McDonald's CMO discusses Super Bowl strategy
Deborah Wahl, CMO for McDonald's, discussed her strategy for the fast-food chain's "Lovin' It" campaign and Super Bowl strategy. (The Wall Street Journal)

Budweiser makes fun of itself in one of its ads
One of Budweiser's ads made fun of micro breweries making pumpkin peach ales, which is curious considering A-B InBev recently purchased a craft brewery with its own Great Pumpkin Beer Fest. (Agency Spy)

Lululemon's founder resigns from board
The founder of Lululemon, Chip Wilson, resigned from the company's board after he already stepped down as chairman in 2014. (The Boston Globe)

Pitch Perfect 2 utilizes Snapchat
According to Marketing Land, the Pitch Perfect 2 ad was the only on-air Super Bowl spot that told viewers to open up Snapchat for additional content. (Marketing Land)

Advertisers go for emotion, not humor
A big trend for Super Bowl spots this year was to appeal to viewers' emotions, from Dove Men + Care's tearful spot celebrating dads to Coca-Cola's anti-hate, anti-bullying ad. (The New York Times)

RadioShack might sell to Sprint
RadioShack Corp. may sell half of its stores to Sprint and shut down the other half following the retailer's bankruptcy filing. (Bloomberg)


Industry Shake-Ups:

The Partners tap Razorfish co-founder
Razorfish co-founder Jason Hartley joined The Partners as chief strategy officer. (The Drum)