24 Hours in Advertising: Tuesday, Feb. 24, 2015

PetSmart ads channel Best in Show and Lady Gaga wins Oscars on Twitter


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

PetSmart ads channel Best in Show
The brand hired Best in Show writer Christopher Guest to create a series of hilarious ads for PetSmart starring Anna Faris and Jennifer Coolidge. (Adweek)

The best Oscar tweets, courtesy of brands
Take a look at some of the best examples of real-time marketing from brands like Oreo and Denny's during Sunday night's Academy Awards. (Adweek)

Lady Gaga steals the show
Lady Gaga belted out a medley of songs from The Sound of Music to celebrate the film's 50th anniversary. The performance was the most-tweeted-about moment from the Oscars. (Adweek)

Carl's Jr. makes catchy mobile video ads
Carl's Jr. and 72andSunny found a way to make six-second video ads for mobile more eye-catching, which scored the ads a 42 percent completion rate. (Adweek)

Cannes Lions suggests investing in creativity 
A new campaign for the Cannes Lions festival suggests that rather than firing your underperforming staff members you should send them to Cannes to spark some inspiration. (Adweek)

Lego gets sweet Oscar revenge
While The Lego Movie may not have gotten the Oscar attention it felt it deserved, the brand did fill the ceremony with its Lego statues and dominated social media chatter. (Adweek) 


Around the Web:

Big tobacco companies fight negative ads
Tobacco companies head to court to fight a 2006 ruling that said tobacco companies must run apology ads claiming they lied to the public for decades about the health risks tied to smoking. (The Huffington Post)

Honda selects new CEO
Amid concerns of product quality and poor U.S. sales, Honda's CEO Takanobu Ito will step down in June. (Fortune)

Target lowers its free shipping minimum
Online shoppers looking for a good deal can now turn to Target, which just dropped its minimum for free shipping down from $50 to $25. (Market Watch)

Samsung's subtle return to the Oscars
Samsung won last year's show with an epic selfie, but this year the brand opted for traditional ads and a subtle product placement during the show's opening number. (The Wall Street Journal)

Google and Apple's automobile battle 
Both Google and Apple are battling to get their respective technologies built into the dashboard systems of the latest cars. (The New York Times)

Facebook launches first TV campaign in the U.K.
Facebook debuted its first TV campaign in the U.K., with three spots each championing the idea of friendships that grow and develop with the help of Facebook. (The Drum)

Oscar ratings fall
The ratings for this year's Academy Awards dropped a staggering 17 percent from 2014 and lost roughly 6 million viewers. (The Hollywood Reporter)

Domino's launches a fancy app in the U.K.
A new Domino's app in the U.K. will listen to the awkward gurgling sounds your stomach makes and use them to determine the perfect topping combinations for your pizza. (Fast Company)


Industry Shake-Ups: 

Ogilvy & Mather hires new chief talent officer 
Scott Murphy, formerly of Turner Broadcasting, joined Ogilvy & Mather as the agency's new chief talent officer, worldwide. (The Drum)