24 Hours in Advertising: Tuesday, Dec. 2, 2014

Pregnant women rock it, Black Friday sales drop 11% and Cards Against Humanity sells B.S. (literally)


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The magic of Tide
Here's how one laundry detergent brand became a household name, passed on from generation to generation, and the go-to brand for washing clothes. (Adweek)

Pregnant women shake their bellies for Kmart
Following the release of the Jingle Bellies spot, Kmart and Joe Boxer released another festive holiday ad, but this time they used a group of dancing pregnant women. (Adweek)

Inside Old Navy's marketing strategy
The company's CMO, Ivan Wicksteed, shared how Old Navy creates "snackable content" and the strategy behind the brand's TV spots featuring Amy Poehler. (Adweek)

Black Friday sales drop
This season, retailers unleashed big sales throughout November, which caused Black Friday sales to drop roughly 11 percent from last year. (Adweek)

Airbnb creates another magical ad
The new spot for the apartment rental company features a miniature, handmade world with a number of different apartment styles, filmed entirely in one shot. (Adweek)


Around the Web:

Car brands pass on Super Bowl ads
So far Volkswagen, Jaguar and Lincoln have all announced they will not run pricey Super Bowl ads this year. (Forbes)

The future of Hulu
Hulu's svp of ad sales Peter Naylor discussed how the ad-supported video streaming service plans to make a greater push for its own original video content. (Ad Exchanger)

Serial podcast case goes to court
A 15-year-old murder case highlighted in the wildly popular podcast Serial, with over 1.5 million listeners each week, has people buzzing as the case enters into its final stages of appeal in January. (Huffington Post)

Malaysia Airlines apologizes for tweet
The airline, which has had more than a few problems in the past year, including the disappearance of Flight 370, tweeted about wanting to fly somewhere but not knowing where. (The New York Times)

Arby's forgot about Pepsi
The fast food chain released an apology ad to Pepsi for not following through on a deal that says Arby's will feature Pepsi in two of its TV ads every year. (The Wall Street Journal)

Cards Against Humanity hates Black Friday
The popular card game pulled all of its online inventory on Black Friday in protest of the shopping day and replaced it with boxes of "Bullshit," filled with actual bull feces for the low price of $6. (Jezebel)

Police will tweet the names of drunk drivers
In the U.K., police in Surrey and Sussex announced they will tweet the names of those caught driving drunk to combat reckless driving during the holiday season. (The Drum)

Tumblr and Pinterest are growing faster than Facebook
The two social media sites might not be the most widely used platforms when compared with Facebook, but Tumblr and Pinterest are growing their active users and members at a faster rate. (Marketing Land)

U.K. ad spending grows
Group M projects that ad spending in the U.K. will grow by 6.3 percent in 2014, up to $23.3 billion from $21.9 billion last year. (Brand Republic)


Industry Shake-Ups:

Rentrak closes deal with WPP
Rentrak closed a deal to buy Kantar, a TV measurement company, from holding agency WPP in a $128 million deal. (Media Post)

AOL buys Vidible
The company continues to bulk up its programmatic offerings with its most recent $50 million acquisition of Vidible, a video advertising startup. (Re/code)