24 Hours in Advertising: Tuesday, Dec. 16, 2014

Celebrities break down in PSAs, Liam Neeson gets LinkedIn, and Sony mops up leak


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Outtakes from the 'No More' campaign are incredibly powerful
When the Joyful Heart Foundation put together this campaign against domestic violence and sexual assault, it collected some powerful footage of stars breaking down in between takes. (Adweek)

Twitter contemplates autoplay videos
The company is on the fence about whether or not to follow the strategy of Facebook and YouTube and start playing videos automatically when a user scrolls over it. (Adweek)

Liam Neeson endorses people on LinkedIn
The actor is promoting his new film, Taken 3, on LinkedIn by posting a video to one user's profile endorsing his or her "particular set of skills." (Adweek)

360i's new CCO talks about his role
Pierre Lipton, the new CCO at digital marketing agency 360i, speaks to what inspires him and what his plans are for the shop. (Adweek)


Around the Web:

France wants to ban UberPop
In the New Year, France will ban the use of UberPop after taxi drivers protested the service and the French government deemed it dangerous for drivers and riders. (The Verge)

Sony asks the media to stop publishing private documents
The company sent a strongly worded letter to a number of media outlets asking them to stop publishing stolen information and destroy all documents from the hack. (Re/code)

Urban Outfitters pushes ahead on mobile
The retailer is working with company Appboy to target millennial shoppers on their cellphones at exactly the right time when they will most likely purchase something. (Ad Exchanger)

Yoplait brings life back to General Mills
The brand's sales grew about 1 percent last quarter and may help General Mills make up for lower sales from Cheerios and Betty Crocker. (The Wall Street Journal)

Volvo switches up its marketing strategy
Beginning next year, Volvo Cars announced it will pull out of some big auto shows and focus on improving dealerships and spending more on e-commerce. (Bloomberg)

Outdoor ad revenue grows in 2014
Revenue from outdoor advertising grew 1.5 percent in the third quarter of 2014 compared to 2013, according to the Outdoor Advertising Association of America. (Media Post)

Ad retargeting might spoil your Christmas surprises
When you browse and buy Christmas gifts for your family online, you run the risk of those family members finding out what you bought them, thanks to ad retargeting. (Mashable)

McDonald's needs help from the millennial generation
The fast-food chain reached out to a few ad agencies for suggestions on how to connect with millennials, which would help boost sales. (The Wall Street Journal)


Industry Shake-Ups:

República wins new business
República won creative work for both NBC Universo and Telemundo without going through the pitching process. (Adweek)