24 Hours in Advertising: Tuesday, April 7, 2015

Chevy clowns around with focus groups, and Hostess tweets about opening day


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

SNL spoofs Scientology video 
Following the release of HBO's documentary on the Church of Scientology, SNL released a parody of an actual recruitment video featured in the documentary. (Adweek)

A tour of the Apple Watch
Apple released a series of guided video tours of the Apple Watch leading up to the official release of the new product on April 24. (Adweek)

Chevy adds some humor to focus groups
Chevrolet injects a bit of humor into the traditional focus group in its new campaign, pulling a few pranks and freaking out some of the real people participating. (Adweek)

Orphan Black's Tatiana Maslany on playing 13 roles 
Tatiana Maslany spoke with Adweek about what it's like to star in BBC America's Orphan Black and the challenges of playing multiple roles for one show. (Adweek)

Hostess celebrates opening day with a strange tweet
Hostess tweeted about the first day of the baseball season by making a football reference, which left some people a bit confused. (Adweek)

Mountain Dew gets in a retro mood  
A new citrus-flavored, "throwback" product from Mountain Dew, DewShine, reintroduces the brand's mascot Willy the Hillbilly and comes in retro packaging. (Adweek)


Around the Web:

Inside the Buffalo Wild Wings story
Take a look at how wing chain Buffalo Wild Wings has turned itself into a go-to location for big sporting events including March Madness. (Bloomberg)

Rolling Stone retracts campus rape story 
On Monday, Rolling Stone magazine officially retracted a highly debated story reporting on a gang rape at the University of Virginia after an external review pointed out major flaws in the reporting process. (The New York Times)

Weather Channel faces an uphill battle
The Weather Channel TV network, a 24-hour weather channel, faces some financial challenges as it's been dropped by FiosTV and may soon be dropped by Dish as well. (The Wall Street Journal)

David Lynch leaves Twin Peaks
David Lynch announced he would be leaving the Twin Peaks reboot. He announced, via Twitter, that he didn't think there was enough money to tackle the project the way he would like. (The Hollywood Reporter)

McCann responds to its Mad Men portrayal
Mad Men returned for its final seven episodes, and the first one portrayed McCann-Erickson in an unflattering light. McCann took to Twitter to respond to the episode. (The Wall Street Journal)


Industry Shake-Ups: 

BBH loses three creative directors
Three creatives will depart from BBH soon, as the agency is reportedly reshuffling. The three have not yet announced where they will go next. (Agency Spy)