24 Hours in Advertising: Thursday, May 28, 2015

Scrabble makes an anagram love story, and Apple tops list of most valuable brands


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Apple tops list of 100 most valuable brands
Apple regained the top spot in this year's BrandZ Top 100 Most Valuable Brands study. Last year's top spot went to Google. (Adweek)

The downside of selling out
Agencies may be tempted by the benefits of selling themselves, like more money and expansion, but often it makes more sense for smaller shops to stay independent. (Adweek)

Scrabble uses anagrams to tell a story
A new spot from Lola Madrid for Scrabble cleverly tells a love story using anagrams. (Adweek)

Takeaways from Mary Meeker's annual trend report 
Mary Meeker released her annual report on digital trends. Take a look at the highlights and key takeaways for advertisers from this year's report. (Adweek)

Hillary Clinton's online shop appeals to young voters
For her 2016 presidential campaign, Hillary Clinton launched an online shop that sells a kitschy pantsuit tee, appealing to young voters. But, will it really make them vote for her? (Adweek)

Grey New York helps draw crowds to new Whitney Museum
A revamped Whitney Museum of American Art recently opened in New York's Meatpacking District. Grey New York aided the museum's advertising efforts. (Adweek)


Around the Web:

Budweiser keeps an eye on FIFA
Following the arrest of FIFA officials, 2014 World Cup sponsor Budweiser plans to keep a close eye on the situation before making any decisions about the next World Cup in 2018. (Market Watch)

Nike possibly involved in FIFA case
FIFA officials were arrested on Wednesday for allegedly accepting bribes from an unidentified sporting goods company. Bloomberg looks at why Nike might be the brand in question. (Bloomberg)

Coca-Cola stands by Monster
Coke said it stands by its decision to take on a 16.7 percent stake in Monster next month even with the energy-drink company's recent liability lawsuits. (The Wall Street Journal)

McDonald's plans to share less sales info
In the future, McDonald's will stop publishing its global sales numbers every month. (Forbes)


Industry Shake-Ups: 

Lincoln Financial down to three finalists
Lincoln Financial Group has narrowed its creative search down to three shops: Grey, FCB and Kirshenbaum Bond Senecal + Partners. (Adweek)

TBWA lands wine account  
After losing Pernod Ricard's Absolut three years ago, TBWA is regrowing its Pernod relationship with the addition of Kenwood Vineyards. (Adweek)