24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Spotify is now in the video business 
Spotify announced it will soon offer more than just music: The streaming company will add video clips and audio shows to its library. (Adweek)

Brands flood dating apps
Brands including 20th Century Fox, Crunch Fitness and Starbucks, are making their way onto dating apps like Tinder and Match. (Adweek)

How Microsoft plans to market its new operating system
Microsoft 10 will launch this summer with the new Microsoft Edge browser. The company, alongside agency McCann, discussed how it plans to market the new product. (Adweek)

How Lady Gaga's keyboardist stands out onstage
Brockett Parsons, a keyboardist for Lady Gaga, created a circular keyboard to help him stand out during Gaga's performances. Now the instrument is selling for $45,000. (Adweek)

Former JWT leader enjoys smaller shop
Current MCD Partners managing partner David Eastman spoke to Adweek about his role at MCD and why he prefers a smaller shop over his former employer. (Adweek)

Pizza Hut takes down selfie sticks
A clever mock PSA from Pizza Hut addresses the selfie and selfie-stick culture without throwing too much Pizza Hut branding in your face. (Adweek)


Around the Web:

The world's 10 most-purchased brands
Kantar Group's Brand Footprint study crowned the Coca-Cola Company as the most-purchased brand in the world. Dove and Colgate also made the list. (Time)

Yahoo tells investors not to worry about Alibaba
Yahoo shares started to make a comeback after the company assured its investors that the plan to spin off Alibaba by Q4 this year is still on track. (USA Today)

H&M stores pop up everywhere
In New York, there are three H&M stores within 0.2 miles of one another, and Fortune compares it to the idea of a Starbucks on every corner. (Fortune)

'Dinosaur' culture hurts McDonald's
Leadership dominated by long-term insiders at McDonald's may be to blame for poor sales at the fast-food chain, according to a report from The Guardian. (The Guardian)


Industry Shake-Ups: 

LendingTree moves its creative business 
After a review, LendingTree moved its creative business from Merkley + Partners to Grey San Francisco. (Adweek)

BASF launches media review 
Chemical company BASF launched a review of its global planning and buying business. (Adweek)