24 Hours in Advertising: Thursday, May 14, 2015

Elizabeth Banks delights in Realtor.com ads, and Facebook debuts Instant Articles


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

L'Oréal video campaign gets huge viewing rates
L'Oréal, with the help of video advertising company Mediabong, scored a huge 90 percent "video-through rate" for a recent five-week video ad campaign. (Adweek)

Facebook launches Instant Articles
The New York Times, BuzzFeed and others teamed up with Facebook for the social media giant's latest initiative, Instant Articles, publishing content directly into the News Feed. (Adweek)

Starbucks gives teens 21 branded GIFs
Starbucks and agency Swift created 21, millennial-friendly branded GIFs. The GIFs are available for download through the mobile app Popkey. (Adweek)

Domino's explains those pizza emoji tweets
Domino's spent most of Tuesday tweeting pizza emoji and announced that customers can now order a pizza by simply tweeting the pizza emoji at Domino's. (Adweek)

Elizabeth Banks brings charm to Realtor.com
In Pereira & O'Dell's new spot for Realtor.com, actress Elizabeth Banks stars as a quirky, real estate enthusiast. The campaign is the company's largest to date. (Adweek)


Around the Web:

The types of ads Instant Articles will allow
Facebook announced Instant Articles Wednesday, allowing publishers to post content directly to the News Feed. Here's a list of ad formats Facebook will allow publishers to run. (The Wall Street Journal)

Americans love Trader Joe's
Shoppers voted grocery chain Trader Joe's America's favorite grocery store for the third year in a row. (Time)

AT&T plans to offer Hulu
A new partnership between AT&T and Hulu will bring the streaming service to AT&T customers on mobile and the Web later this year. (Tech Crunch)

Adidas gets back in the game
Adidas CEO Herbert Hainer said he's hopeful the company's struggling North America division will see some turnaround by the end of the year. (The Wall Street Journal)

Rocket Fuel turns down Gravity4
Gravity4 proposed a $350 million takeover deal to the ad tech company Rocket Fuel, which rejected the offer. (NASDAQ)


Industry Shake-Ups: 

Deutsch wants to bring new life to New York office 
Deutsch New York hired Tara Levine as its new CMO. Under chief Mike Sheldon, the agency hopes to bring new life to the New York shop. (Adweek)