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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
L'Oréal video campaign gets huge viewing rates
L'Oréal, with the help of video advertising company Mediabong, scored a huge 90 percent "video-through rate" for a recent five-week video ad campaign. (Adweek)
Facebook launches Instant Articles
The New York Times, BuzzFeed and others teamed up with Facebook for the social media giant's latest initiative, Instant Articles, publishing content directly into the News Feed. (Adweek)
Starbucks gives teens 21 branded GIFs
Starbucks and agency Swift created 21, millennial-friendly branded GIFs.
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