24 Hours in Advertising: Thursday, March 26, 2015

PNC creates a dreamy wedding, and Kraft merges with Heinz


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Kraft to merge with Heinz
Kraft Foods and Heinz announced they'll come together and form The Kraft Heinz Company, backed by Warren Buffett's Berkshire Hathaway and 3G Capital. (Adweek)

Cuban cigar brand thrives despite embargo
Even with at 52-year trade embargo, the Cuban cigar brand H. Upmann Petits has stood the test of time and has sparked intrigue among U.S. consumers over the years. (Adweek)

OK Go's optical illusion-filled ad 
Band OK Go starred in its first-ever ad for the Chinese furniture company Red Star Macalline, and it's filled with plenty of optical illusions and some singing and dancing, too. (Adweek)  

PNC creates a dreamy wedding
A new spot from PNC shows a father walking his daughter down the aisle in an elaborate dream wedding filled with ballerinas and teddy bears. (Adweek)

Alcohol advertising has increased, but consumption stays same
A new study from The University of Texas at Austin found that while alcohol advertisements have increased by 400 percent over 40 years, consumption has remained relatively stable. (Adweek)

Carl's Jr. launches hottest burger in fast food
Carl's Jr., Hardee's and 72andSunny capitalized on the spicy food craze and released the Thickburger El Diablo today. It's marketed as the hottest burger in fast food. (Adweek)

5 takeaways from the Facebook Developer Conference
Here are five things marketers and brands can learn from the Facebook Developer regarding the future of Facebook, including an updated messaging app. (Adweek)

Agencies should team up with these tech players
T3's chief technology officer Ben Gaddis named five tech players, not including Google, that he thinks advertisers should consider partnering with this year. (Adweek)


Around the Web:

Netflix and Hulu face challenges from new streaming sites 
Streaming sites such as Netflix were once simply challenging traditional television, but now with the big increase in streaming products from HBO and Apple, Netflix and Hulu have more competition. (The New York Times)

Adidas CEO turns to another back-up plan 
Herbert Hainer, Adidas Group CEO, said he just needs two more years to implement his third back-up plan to salvage the brand. (Business of Fashion)

ESPN pushes cross-device strategy
Research from the ESPN Lab shows that when TV ads are matched with digital campaigns, it helps boost awareness and can increase viewers' intent to buy. (The Wall Street Journal)

American Apparel makes another misstep
An internal memo from American Apparel's modeling agency called for normal-looking models, but noted that "Instagram hoes" would not be accepted. (Huffington Post)

Saatchi & Saatchi Canada creates "Gay Sweater"
Saatchi & Saatchi Canada and the Canadian Centre for Gender & Sexual Diversity created a "Gay Sweater," made from the hair of 100 LGBT people, aimed at taking back the term "gay." (Agency Spy)

Martin Sorrell on transparency
Speaking at Advertising Week Europe, Sir Martin Sorrell said the ad industry is not transparent enough when reporting its revenue and sales numbers. (The Drum)


Industry Shake-Ups: 

MetLife looks for new lead agency
MetLife announced its looking to reinvent its brand with the help of a new lead creative agency. (Adweek)