24 Hours in Advertising: Thursday, March 19, 2015

Budweiser punks Brooklynites, and Starbucks stumbles on race relations


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

An inside look at GSD&M's big SXSW bash
GSD&M, an agency based in Austin, Texas, threw one of this year's biggest SXSW parties. Here's a behind-the-scenes look at how the agency pulled it off. (Adweek)

11 brands whose names fell out of favor
Take a look at 11 brands, from Isis Chocolates to Ayds diet candies, that picked some unexpectedly unfortunate names for their brands and had to make a few changes. (Adweek)

Microsoft's branding challenge post-Internet Explorer 
Internet Explorer is officially on its way out, but Microsoft has plans for a new browser. Branding experts say it's a huge opportunity, but is Microsoft up to the challenge? (Adweek)

The Internet collectively bashes Starbucks "Race Together" campaign
Starbucks just announced its "Race Together" campaign, which encourages baristas to discuss race with customers. Pretty much no one liked the idea. (Adweek)

Budweiser punks Brooklyn beer drinkers 
A new spot from Budweiser shows a few beer drinkers in a Brooklyn bar doing a blind taste test of Budweiser. As it turns out, they actually enjoy the mass-produced brew. (Adweek)

YP gets help from celebs and bloggers
YP, previously known as the Yellow Pages, tapped a number of online influencers for its "Make Every Day Local" in which celebs shares some of their favorite local stores, restaurants and more. (Adweek)

The history of Sony's Walkman
Sony debuted the Walkman in 1979, kickstarting the trend of making music more portable for music lovers. (Adweek)


Around the Web:

Kraft recalls mac and cheese
After some customers reported finding metal scraps in boxes of Kraft Macaroni and Cheese, the brand issued a recall on 6.5 million boxes of the product. (USA Today)

American Apparel gets another ad banned
An online ad for an American Apparel thong leotard was banned for allegedly sexualizing a child. The company, however, insists that the model is over 16. (The Guardian)

Advertisers move dollars to digital
According to new data from Kantar Media, the Top 10 advertisers cut spending from $16 billion to $15.3 billion and are shifting more dollars to digital. (The New York Times)

Nintendo brings its brand to mobile 
Nintendo announced it will finally bring its characters and games to mobile devices and tablets after forming a partnership with Japanese mobile gaming company DeNA. (Wired)

Publishers band together in programmatic ad sales
A group of publishers including Reuters, The Guardian and The Economist created Pangaea, a group designed to make programmatic ad buying easier for advertisers. (The Wall Street Journal)

The problem with GM's stock buyback plan
General Motors plans to buy back $5 billion worth of its stock. The buyback trend does however have it's drawbacks, according to The New York Times. (The New York Times)


Industry Shake-Ups: 

Promotions at Razorfish
Razorfish promoted Johnny Stark to svp, head of brand and real time marketing for Asia Pacific, a new role for the agency. (The Drum)