24 Hours in Advertising: Thursday, July 23, 2015

The 12 most viral ads of the year so far, maple water's on tap, more

Five married couples talk about how they run creative agencies together and what some of their greatest challenges are. Plus, Mindy Kaling talks about the transition from Fox to Hulu. 


New on Adweek:

12 viral ads of 2015
These are the 12 most viral ads of 2015 so far, according to Unruly. Spots with animals, mainly dogs, have taken off this year alongside ads from Disney and The Ad Council.

Five married couples talk running shops together
Take a look at these five couples running successful creative agencies together and what some of their greatest challenges and benefits are.

Maple water on the rise
Drink Maple, a brand of bottled water made from maple trees, debuted last year but is now making its way into more local grocery shops across the country.

Mindy Kaling on moving to Hulu
Mindy Kaling's show The Mindy Project recently moved from Fox to Hulu. Here's what Kaling had to say about the transition. 

Chick-fil-A's next steps
As fast-food chain Chick-fil-A looks to expand more north, CEO Dan Cathy has acknowledged that linking his personal views about gay marriage to the business was a mistake. It has also stopped some agencies from working with the brand.


Around the Web:

EU opens antitrust case against U.S. studios
The European Union opened an antitrust case against six big U.S. film studios, including 21st Century Fox and Paramount Pictures, and the U.K.'s Sky Studios. (The New York Times) 

A win for Uber
Mayor Bill de Blasio said he won't try to impose any restrictions on Uber and its drivers in New York, at least for now. (CNN Money)

Unilever sales slow
Unilever reported its profits were down 18 percent in the first half of the year, reporting a net profit of $2.72 billion. (The Wall Street Journal)

Pearson looks to sell the Financial Times
Pearson announced its in advanced conversations with a buyer for the Financial Times and FT Group to an unnamed global digital news company. (The Guardian) 

Print advertising down for Daily Mail
The Daily Mail warned that its results for the year will be lower than expected as print and online advertising have taken a big hit. (Market Watch) 


Industry Shake-ups:

R/GA U.S. president leaves
Seth Solomons, president of R/GA U.S., left the agency after working there for roughly 20 months. (Adweek)