24 Hours in Advertising: Thursday, Jan. 8, 2015

Newcastle crashes Doritos' Super Bowl party, NBC sells 95% of ads for the Big Game, and Monster sues Beats


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Three Super Bowl spots for Anheuser-Busch InBev
The beer brand plans to run three 60-second spots during the game this year, one for Bud Light and two for Budweiser. (Adweek)

Insurance company says it won't cover crazy daredevils
Australia-based Budget Direct came up with a hilarious spot starring Captain Risky who pulls some pretty dumb stunts that the insurance company says it won't cover. (Adweek) 

Wix.com taps ex-football pros for the Big Game
Brett Favre, Terrell Owens and three other football legends will appear in Wix.com's debut Super Bowl spot that follows the stars as they pursue post-NFL careers. (Adweek)

Newcastle gets in on the Doritos campaign fun
Just as Doritos announced it settled on the final 10 ads for its "Crash the Super Bowl" campaign, Newcastle Brown Ale released a spectacular parody spot. (Adweek)

95 percent of Super Bowl ads sold so far
NBC reported it has sold 95 percent of ad space for the Feb. 1 game. Thirty seconds of airtime is going for roughly $4.4 million to $4.5 million. (Adweek)


Around the Web:

Mercedes moves its headquarters
Mercedes-Benz announced it will relocate its headquarters in 2017 from Montvale, N.J., to Atlanta to be closer to the brand's biggest customer base and the Alabama factory. (USA Today)

Benefits to a Twitter-Yahoo partnership
Yahoo's former CEO Ross Levinsohn recently floated the idea that Twitter should buy Yahoo, creating a major leader in the media business. (The Wall Street Journal)

Monster sues Dr. Dre and Beats
Dr. Dre and Apple-owned Beats Electronics are being sued by Monster for allegedly ripping off the technology built into the popular headphones. (Forbes)

Wet Seal shuts down over 300 stores
Teen fashion retailer Wet Seal announced it closed 338 stores and laid off nearly 3,700 employees, giving some workers just one day's notice. (BuzzFeed) 

Google sheds light on video ad viewability
Google plans to share how many people are actually watching its ads, when 50 percent of the spot is viewable for two seconds or longer, with advertisers who run video through DoubleClick. (Marketing Magazine)

Verizon shuts down AOL rumors 
When news broke that Verizon Communications might be in the market to take over AOL, Verizon CEO Lowell McAdam quickly denied any immediate plans for a merger. (CNET) 

Intel creates a fund to promote workplace diversity
The company set aside a $300 million fund dedicated to investing in a diversified workplace and helping bring more women and minorities to the company. (The New York Times) 


Industry Shake-Ups: 

DDB Chicago adds new client
DDB Chicago leveraged an old friendship with the American Cancer Society's svp of marketing to help add the organization to its client roster. (Adweek)