24 Hours in Advertising: Thursday, Jan. 15, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: The top brands of 2014 YouGov's BrandIndex ranked the 10 best-perceived brands from 2014, with video and streaming sites such as Netflix and YouTube near the top of the list. (Adweek) Thai Life Insurance continues the sob fest The life insurance company previously released two heartbreaking spots, and this most recent one about a young boy's ideal superhero is just as touching. (Adweek) Leo Burnett designs shocking Cosmo cover The February issue of Cosmopolitan U.K., designed by Leo Burnett Change, hopes to raise awareness about honor killings with an image of a woman suffocating on the cover. (Adweek) Lexus releases Super Bowl spot While a handful of car brands announced they would sit on the sidelines for this year's Big Game, Lexus went all in and just released its 30-second spot for it. (Adweek) Axe ad casually features two men kissing BBH London helped Unilever's Lynx (Axe in the U.S.) move away from its typically semi-misogynistic ads with a new commercial that casually drops in a guy-on-guy kiss. (Adweek) Snapchat slaps a hefty price tag on ads Snapchat is asking brands to fork over $750,000 a day for ads and won't budge on the price point, according to advertisers. (Adweek) Around the Web: Romeo Beckham boosts sales for Burberry Burberry reported a 14 percent lift in sales during the last quarter and attributed the success to the brand's Christmas campaign starring a dancing Romeo Beckham. (The Drum) Adidas taps NFL and MLB athletes Looking to expand in the U.S., Adidas announced it would endorse up to 250 NFL players and 205 MLB players over the next three years. (MarketWatch) Etsy plans U.S. IPO The online marketplace for handmade items and crafts is working toward an initial public offering and hopes to raise $300 million. (Bloomberg) TV networks report drop in ad revenue In the last quarter, ad revenue for the four major TV networks dropped 1.5 percent, down to $4.68 billion. (MediaPost) Alibaba takes a stake in AdChina E-commerce giant Alibaba announced it took a majority stake in online advertising company AdChina. (Reuters) Dr Pepper's new ad stars an adorable mop dog Dr Pepper became the latest brand to hire a cute and cuddly animal with this heartwarming new spot. (Fast Company) Industry Shake-Ups: DDB Brazil gets a new creative chief W+K Sao Paulo's former executive creative director Icaro Doria has filled the role of chief creative officer for DDB in Brazil. (Adweek) R/GA takes E-Trade TV account While nothing has been confirmed yet, sources said Ogilvy lost the E-Trade TV account to R/GA. (Agency Spy) Wieden+Kennedy joins Verizon roster Verizon confirmed it added W+K to its already extensive list of agencies, but it has not yet shared what specific responsibilities W+K will have. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Thursday, Jan. 15, 2015

Lexus debuts its Super Bowl spot, Leo Burnett designs shocking Cosmo cover, and Etsy plans for IPO

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards