24 Hours in Advertising: Thursday, Feb. 19, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Porsche teams up with Derek Jeter Porsche will be the first sponsor for Derek Jeter's digital media company, The Player's Tribune, which was ad free for its first four months. (Adweek) Facebook's new ads threaten Google Facebook just launched Product Ads, which target users with promos for products from major retailers, giving Google's Shopping Ads some competition. (Adweek) TaylorMade's new campaign Independent agency Zambezi kicked off its first campaign as lead creative agency for TaylorMade Golf Co., launching the brand's new R15 Metalwood driver. (Adweek) Parks and Rec makes great fake ads As NBC's Parks and Recreation approaches its series finale, it created a few awesome fake commercials that tied into different storylines from the show. (Adweek) Voting opens for second annual .GIFYS Organized by Crispin Porter + Bogusky in Los Angeles, the .GIFYS awards return for a second year to honor the best animated GIFs from across the Web. (Adweek) Vanity Fair's plan for Oscar bloggers Vanity Fair always throws a big Academy Awards after-party, but this year the publication is wooing bloggers more than ever with its pre-show events. (Adweek) Cadillac ramps things up for Oscars ad The new "Dare Greatly" campaign from Cadillac and Publicis, which will air during the Academy Awards, features a passage from a Theodore Roosevelt speech, but no Cadillac. (Adweek) Around the Web: How Twitter deals with trolls Del Harvey, head of trust and safety for Twitter, spoke to The Wall Street Journal about how the company tackles abusive tweets and accounts. (The Wall Street Journal) HelloFlo targets new moms with a musical The company that made waves with its "Camp Gyno" ad has a new target audience (new moms) and a brand-new spot ("Postpartum: The Musical") dropping soon. (Fast Company) Telegraph writer quits over issues with advertiser Former chief political commentator for The Daily Telegraph Peter Oborne stepped down, criticizing the paper for its sparse coverage of HSBC, a major advertiser for the newspaper. (The Guardian) Under Armour strikes deal with Muhammad Ali Under Armour named boxing legend Muhammad Ali as one of its new endorsers, with Ali-branded products hitting shelves later this year. (Fortune) Celebrity networks minus the media Whalerock Industries has a plan to cut out media networks with the launch of personal networks for celebrities, including the Kardashian sisters and rapper Tyler, The Creator, both online and on mobile. (The New York Times) Facebook only charges for viewable ads As more marketers question whether or not the ads they purchase online are actually viewable, Facebook said it only charges for ads that users can actually see. (The Wall Street Journal) Rolls-Royce makes an SUV Rolls-Royce announced a new SUV model, although the CEO never refers to it as an SUV. The brand says the car will be able to drive on any terrain. (USA Today) Mucinex on Twitter Mucinex and its slimy brand mascot will now be more active on Twitter, connecting with fans and releasing five 15-second spots of Mr. Mucus reading "sick tweets." (Digiday) Industry Shake-Ups: Barton F. Graf 9000 gets snacking The agency will begin work on four Snyder's-Lance brands, including Cape Cod potato chips and Snyder's of Hanover pretzels. (Adweek) Royal Caribbean launches review Royal Caribbean launched a review of its global creative account, currently held by J. Walter Thompson. (Adweek) JW Marriott hires new lead agency SS+K, the agency that M&C Saatchi took a one-third stake in last year, just landed JW Marriott's global creative account. (Adweek) Leo Burnett will close its N.Y. office After four years in New York, Chicago-based Leo Burnett announced it would close up shop in the city to focus on growth elsewhere. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Thursday, Feb. 19, 2015

Porsche backs Derek Jeter, and Parks and Rec crafts some great fake ads

Katie Richards

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Katie Richards