24 Hours in Advertising: Monday, March 9, 2015

Lyft's CEO shares his plan to take on Uber and Red Bull looks to millennials


Here's everything you need to know about the last 24 hours in advertising, in case you blinked. 

Buzzing on Adweek:

Lyft CEO shares what's next for his company
Logan Green, CEO of Lyft, spoke with Adweek before his company hit South by Southwest. Green shared how he plans to expand his company in the race to own the ride-sharing business. (Adweek)

Twitter hopes to get brands' attention at SXSW
At the upcoming South by Southwest in Austin, Texas, Twitter plans to increase its presence and share its video strategy with brands and ad executives. (Adweek)

Shake-ups at NBC News 
Andy Lack will take over as NBC News chairman, succeeding Pat Fili-Krushel, as the dust begins to settle following the Brian Williams fiasco. (Adweek)

Fresh Prince delivers on Instagram
Will Smith's recitation of the Fresh Prince of Bel-Air theme song on The Ellen Show scored over 317,000 views on Instagram. (Adweek)

Red Bull aims for millennials
Red Bull launched a new selection of flavors and hopes to capture some millennial attention with a campaign tied into Daylight Saving Time. (Adweek)


Around the Web:

The McDonald's identity crisis
McDonald's is known for its cheap prices and fast food, but the company's new CEO also wants the brand to evolve into a hipper franchise, similar to a Chipotle. (The New York Times)

Marketers question agency transparency
Marketers have started to raise concerns over how ad agencies manage their money, speculating that agencies might be putting their own interests above the clients' interests. (The Wall Street Journal)

The disappearing logo
The founder of luxury brand Satchel argues that people don't want big logos on their handbags and goods anymore and will pay more for high-quality products. (Fortune)

Target's plans to revitalize the brand 
New Target CEO Brian Cornell hopes to make improvements in the merchandise carried in Target's home decor, beauty and apparel departments. (Racked)

The price of McDonald's antibiotic-free chicken
McDonald's recently announced that within two years, it will stop using chickens that have been given antibiotics, but the process will be costly for suppliers. (Reuters)


Industry Shake-Ups: 

Accounts in review
Safelite AutoGlass unbundled its media planning and buying account, awarding it to Havas Media, while Ron Foth Advertising continues as the company's lead creative agency. (Adweek)

CarMax awards media business
CarMax awarded Horizon Media with its media buying and planning business. (Adweek)