24 Hours in Advertising: Monday, March 30, 2015

Gigi Hadid talks about modern modeling, and social apps sweep out bullies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

How millennials are shifting the agency world
Now making up 44% of the agency workforce, millennials are versatile and valuable in real-time situations, but they also can overlook both the past and the future. (Adweek)

The rise of millennial models 
A new generation of models, from Gigi Hadid to Karlie Kloss, is on the rise in the fashion industry, using social platforms such as Instagram to propel their careers and land major modeling contracts. (Adweek)

Social media platforms work to get rid of bullies
With more young people diving into social media platforms such as Yik Yak and Twitter, the sites have started to pay more attention to weeding out online bullies and trolls. (Adweek)

Celebrities play with Meerkat and Periscope
As live streaming apps become all the rage, check out which celebrities are devoting time time Meerkat and which are on Periscope. (Adweek)

Advertisers respond well to multicultural TV shows
With the success of minority-centric shows like Empire, Scandal and Jane the Virgin, more TV pilots are mandating diverse casts, and advertisers are strong supporters of the trend. (Adweek)

Around the Web:

Amazon says it's not looking to buy Net-a-Porter
After reports surfaced the Amazon might be looking to purchase high-fashion online retailer Net-a-Porter, Amazon officially denied the rumors. (Forbes)

Mercedes makes a pickup truck
Mercedes-Benz announced plans to create its very first mid-sized pickup truck within the next five years. It would debut in Latin America, South Africa, Australia and Europe. (Reuters)

Hello Barbie brings a bit of Siri to the toy world
Next fall, Mattell will introduce Hello Barbie, a doll that's equipped with WiFi and can engage in conversations, but it has already raised some privacy concerns. (The New York Times)

Brands hop on Periscope
Twitter launched its live streaming app Periscope last week and brands, including Adidas and BarkBox, have been quick to test the new product. (Mashable)

Tobacco companies seek merger approval
Reynolds American Inc. and Lorillard Inc., makers of Camel and Newport cigarettes respectively, will meet with the FTC this week to determine whether they will be able to merge. (The Wall Street Journal)

Industry Shake-Ups: 

Accounts in review
Under a new Global Chief Marketing Officer, MetLife launched a creative review, while Ameriprise selected its new lead agency. (Adweek)