24 Hours in Advertising: Monday, March 2, 2015

Kim Kardashian talks mobile success and a farewell to Mr. Spock


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Kim Kardashian discusses her tech success
Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek)

Tim Armstrong on AOL's mobile strategy
AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek)

The inspiring story of Leonard Nimoy
Actor Leonard Nimoy, well-known for his role as Mr. Spock in Star Trek, died Friday at the age of 83. (Adweek)

How brands can conquer March Madness
As we enter March, and March Madness roles around, marketers looking to get in the game can look to the NBA for tips on creating effective social video. (Adweek)


Around the Web:

Starbucks plans for its own media company
Soon Starbucks will go from worldwide coffee chain to producer of TV documentaries and films with the creation of its very own media company. (The Daily Beast)

Hyundai makes a major recall
Hyundai Motor America recalled approximately 204,768 Elantras made between June 2008 and April 2010 because of potential flaws with the cars electronic steering feature. (Bloomberg)

Former White House press secretary joins Amazon
Jay Carney, former White House press secretary for President Obama, announced his next career move: svp for worldwide corporate affairs at Amazon. (Forbes)

Under Armour pushes ahead with fitness apps
Fitness brand Under Armour is reportedly spending $700 million on the development of its own workout and fitness apps. (The Drum)

The woman responsible for #TheDress
Thanks to BuzzFeed community growth manager Cates Holderness people all over the world, including plenty of brands, furiously debated the true color of one dress. (Digiday)

Fifty Shades pays off at the box office
The Fifty Shades of Grey film has brought in $338.4 million, making it Universal Pictures' highest-grossing R-rated film to date. (Variety)


Industry Shake-Ups: 

Why Dentsu's team left the battle for Sears/Kmart
The story behind mcgarrybowen, a Sear roster shop and unit of Dentsu, exiting the Sears/Kmart review, and other account review news. (Adweek)