24 Hours in Advertising: Monday, July 27, 2015

Honey Maid's next wholesome spot, YouTube plays brand matchmaker, more

Honey Maid rolled out another spot showing a wholesome American family, this time focusing in on a disabled aunt and her niece. Plus, YouTube matched brands with some of its creative partners for ten minutes at VidCon to see what would happen. 


New on Adweek:

YouTube plays brand matchmaker
At VidCon this year, YouTube asked some of its creative partners to meet with a brand, including Beats by Dre and Proactiv, for ten minutes. 

Honey Maid launches latest wholesome spot
In Honey Maid's latest spot, part of a series featuring all types of American families, a disabled aunt and her niece spend some time together in the kitchen making apple and cheddar melts.   

Jamaica and FCB Garfinkel celebrate Gold Cup win
Jamaica scored a surprising win against the U.S. Men's National team in the Gold Cup semifinal, and FCB Garfinkel made a spot on the fly for the Jamaica Tourist Board to celebrate the win. 

Showtime cancels ad comedy
Showtime canceled it's advertising-themed comedy Happyish. The show's first season ended last week and won't be picked up for another.  

Why all car colors on the road are the same
According to a recent survey from Axalta Coating System, white is the most popular car color in North America, followed by black and gray.  


Around the Web:

Dentsu ties WPP in digital, tech deals
Finance firm Ciesco reported Dentsu tied WPP for the number of deals and acquisitions in digital, media, marketing and tech for the first half of the year. (The Wall Street Journal) 

What it's like to work with Snapchat
Advertising executives shared their thoughts on what it's like to work with Snapchat. Most want to work with the company, but some said they weren't so impressed with the sales team. (Business Insider) 

Chrysler pays up $105 million
The National Highway Traffic Safety Administration announced Fiat Chrysler Automobiles will pay a record $105 million for mishandling recalls over the years. (CNN Money) 

DraftKings raises $300 million
Online fantasy sports website DraftKings raised $300 million in funding led by Fox Sports. The deal also commits DraftKings to spending about $250 million on advertising with Fox. (Re/code) 

InMobi joins Samsung
Mobile advertising company InMobi partnered with Samsung in a deal that will embed technology into more than 650 million smartphones to show ads on a users home and lock screen. (Bloomberg) 


Industry Shake-ups: 

Samsung enlists Deutsch
Samsung added Deutsch to its creative roster to handle business-to-business advertising in the U.S. (Adweek)